TOMMY MA





           

• MULTIDISCIPLINARY DESIGNER WITH A USER-FIRST MINDSET • BUILDER OF SYSTEMS THAT TURN COMPLEXITY INTO CLARITY • CO-FOUNDER AND CREATIVE LEAD FOR EARLY-STAGE PRODUCTS • CONTENT DESIGNER CRAFTING STORIES AND EXPERIENCES • CROSS-FUNCTIONAL COLLABORATOR ACROSS TEAMS & DISCIPLINES • CURIOSITY-DRIVEN LEARNER EXPLORING DESIGN’S EVOLVING ROLE



BACKGROUND
I wear a lot of hats, but they all come back to design. I’m drawn to the craft, the theory, and the conversations — whether it’s feedback sessions, brainstorming, or tinkering with ideas that push boundaries.

I spent most of my university years working in sales — roles that taught me how to listen deeply, build trust quickly, and communicate value clearly. 

After graduating, I moved to Taiwan and helped co-found a local church that has since grown to over 3,000 members. I was immersed in designing service experiences, shaping strategy, and cultivating culture from the ground up — a formative time that taught me what it means to design for people, not just products.

When I returned to Vancouver, I worked in content design within the automotive space while continuing to grow my skills in product design. That blend of strategy, storytelling, and systems thinking laid the foundation for my current independent venture — where I collaborate with partners to explore real-world business problems and design practical, human-centered solutions.

What’s kept me going through all of it? Curiosity. It’s what pulls me toward new ideas and keeps me on the pulse of emerging trends.



           





PHILOSOPHY
I believe in being a lifelong learner — because the world is constantly evolving. Design is no longer just a discipline; it’s a soft skill that’s becoming integral across every profession. Especially in the age of AI, designers need to learn to adapt, collaborate, and create for complexity.





EXPERIENCE
UX DESIGN & RESEARCH
• Wireframes, interaction flows, low/high fidelity prototyping
• Journey mapping, usability testing, competitor analysis

CX DESIGN
• Needs assessment, touchpoint mapping, feedback analysis

CONTENT DESIGN
• UX writing, onboarding flows, social media campaigns
• Video production, platform-native content

PRODUCT COLLABORATION
• Roadmapping, user insights, product requirements
• Cross-functional delivery with developers, designers, and business teams

BRAND SYSTEMS
• Visual identity, creative direction 

TOOLS
• Figma, Google Workspace, Adobe Suite, Notion, Webflow

LANGUAGES
• English, Mandarin





EDUCATION
B.A. in User Experience Design and Film.