TOMMY MA





           

• MULTIDISCIPLINARY DESIGNER WITH A USER-FIRST MINDSET • BUILDER OF SYSTEMS THAT TURN COMPLEXITY INTO CLARITY • CO-FOUNDER AND CREATIVE LEAD FOR EARLY-STAGE PRODUCTS • CONTENT DESIGNER CRAFTING STORIES AND EXPERIENCES • CROSS-FUNCTIONAL COLLABORATOR ACROSS TEAMS & DISCIPLINES • CURIOSITY-DRIVEN LEARNER EXPLORING DESIGN’S EVOLVING ROLE • VIDEO-FIRST STORYTELLER



BACKGROUND
I wear a lot of hats, but they all come back to design. I’m drawn to the craft, the theory, and the conversations—whether that’s a thorny usability issue, a messy whiteboard, or a quick test that proves (or disproves) a hunch.

After university, I moved to Taiwan and helped co-found a grassroots community that grew to 3,000+ people. I designed service touchpoints, shaped comms, and learned what it means to design for people—not just products.

Back in Vancouver, I spent years creating brand-aligned video and social content in automotive while growing my product practice. That mix of strategy, storytelling, and systems thinking led to my current venture work, where I collaborate with partners to turn real problems into practical, human-centered solutions.



           






PHILOSOPHY
I believe in being a lifelong learner — because the world is constantly evolving. Design is no longer just a discipline; it’s a soft skill that’s becoming integral across every profession. Especially in the age of AI, designers need to learn to adapt, collaborate, and create for complexity.





EXPERIENCE
UX DESIGN & RESEARCH
• Wireframes, interaction flows, low/high-fi prototyping
• Usability testing, competitor analysis

CX DESIGN
• Needs assessment, touchpoint mapping
• Feedback synthesis

CONTENT DESIGN & UX WRITING
• Onboarding flows & copy, in-product guidance
• Social media campaigns

VIDEO & MOTION
• Scripting, on-camera explainers, editing, pacing, on-screen graphics

SYSTEMS
• Lightweight design systems, reusable templates, component/asset libraries

PRODUCT COLLABORATION
• Roadmapping, user insights, product requirements
• Cross-functional delivery with developers, designers, and business teams

BRAND SYSTEMS
• Visual identity, creative direction 

TOOLS
• Figma, Google Workspace, Adobe Suite, Notion, Webflow

LANGUAGES
• English, Mandarin





EDUCATION
B.A. in User Experience Design and Film.